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Innovative Capacity
MAD uses Digital Production Systems on Demand. This type of digital production "a la carte" allows the publisher to obtain significant competitive advantages. First of all, facilitates the adaptation of publications to the demand of reduced collectives, secondly, does not imply risk-taking when it comes to editing because it is printed depending on the demanded quantity, and third, avoiding the existence of exhausted books. This system is implemented not only in Spain but also in Argentina, Mexico and the United States.

Structure and distribution system in Spain
Editorial MAD is the only national company of its size that encompasses almost all processes of creating a book, since the birth of the idea until its sale to the customer. The distribution is particularly important because it also allows direct control aspects such as delivery times or treatment to the client needs. Thanks to this direct control on distribution, MAD has a service that allows delivery with a commitment of 24 hours from the received order.

Structure and distribution system in Argentina, Mexico and the United States
The process of digital production on demand in these countries, allow us to offer a competitive advantage for the local distributor of our books while assumes no storage costs or assume no stockout, providing a better service to its bookstores customers. Para las librerías supone un valor añadido trabajar con nuestro catálogo al contar con la seguridad de no tener nunca nuestros libros descatalogados ni agotados. For libraries provide added value to work with our catalogue with the security of not ever having our books out of catalogue or exhausted.

Fortress technical and human
Third major pillar on which rests the leadership of MAD is the situation of human and technical strength of the publisher. MAD cuenta en su nómina con más de 700 autores colaboradores que participan ofreciendo contenidos cualificados para los manuales. MAD has on its payroll with more than 700 authors participating partners offering content qualified for the manuals. Esta nómina de autores se caracteriza por su gran heterogeneidad y diversidad, la misma que mantiene el catálogo de títulos de la editorial. This roster of authors is characterized by its great diversity and heterogeneity, it maintains that the catalogue of titles from the publisher.

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